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October 24th, 2014
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Businesses Understand Value of Social Data But Few Know How to Use It

A Hootsuite survey found that most businesses see the value in social media data but many struggle to organize that data into a successful social media strategy.
October 24th, 2014
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5 Ways to Make B2B Content Less Boring

Just because your industry may not be the most "exciting" one out there doesn't mean you can't produce engaging, interesting content.
October 24th, 2014
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The Importance of Identifying Friction and Innovating Against It

The time it takes to go from start-up to an established company can be shorter than ever. How can you achieve this? Remove the points of friction to create minimal resistance.
October 23rd, 2014
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What Do the Changes to Baidu Paid Search Mean for Marketers?

China's Internet search engine, Baidu, has introduced two key changes offering better search services for advertisers.
October 23rd, 2014
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Facebook will dominate holiday social marketing this year – InternetRetailer.com


Facebook will dominate holiday social marketing this year
InternetRetailer.com
B2B E-Commerce · Consumers · E-Retailers · Internet · Marketing · Mobile Commerce · Sales · Technology. About Charts. View the latest trends and charts in the 8 e-commerce categories listed below. B2B e-commerce is larger than retail e-commerce in ...

October 23rd, 2014
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Turning Dialect Into Data

U.K-based company Relative Insight analyzes language and turns it into a data file. Originally developed to help law enforcement to catch cyber criminals, the technology has recently expanded into the marketing world.
October 23rd, 2014
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Q&A: Tribune Publishing’s Carolyn Shelby

In advance of her session at ClickZ Live Chicago, Tribune Publishing's Carolyn Shelby talks about how marketers should be thinking about SEO in the coming year.
October 23rd, 2014
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3 Brands, 3 Social Media Strategies for Halloween

The Halloween holiday is a great time for marketers to get creative and ramp up their social media marketing efforts. Here are three brands with three different strategies.
October 23rd, 2014
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How Much for a New Customer?

At some point in planning your marketing strategy, you must decide how much you're willing to pay for a lead and what actually constitutes a qualified lead.
October 23rd, 2014
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From Browsers to Buyers With Payment Technology

There are many payment technologies and functionalities that exist to make consumers' lives easy and encourage them to trust your brand. Make sure you are using these to increase your conversions.