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December 22nd, 2014
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Will Losing Starbucks Mean the End of Square?

With the impending discontinuation of the Wallet app, the world's largest coffee company will no longer take Square's payments, instead focusing on its own mobile payment solution.
December 22nd, 2014
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The Best Campaigns You Didn’t See in 2014

The past year was full of brilliant marketing campaigns, but some clever content got overlooked. Experts Susan Credle and Greg Jarboe weigh in on the best of the rest in 2014.
December 22nd, 2014
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The Best Campaigns You Didn’t See in 2014

The past year was full of brilliant marketing campaigns, but some clever content got overlooked. Experts Susan Credle and Greg Jarboe weigh in on the best of the rest in 2014.
December 22nd, 2014
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Toyota Gets Personal Using Twitter’s Tailored Audiences

Toyota has customized its December sales campaign by using Twitter's targeting capabilities to address customers by their first names in its new ads.
December 22nd, 2014
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AOL’s Erika Nardini: Premium and Programmatic Can Coexist

In this video interview, Erika Nardini, chief marketing officer of AOL, shares why "barbell strategy" is so important to AOL, and how the media company unifies programmatic products.
December 22nd, 2014
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AOL’s Erika Nardini: Premium and Programmatic Can Coexist

In this video interview, Erika Nardini, chief marketing officer of AOL, shares why "barbell strategy" is so important to AOL, and how the media company unifies programmatic products.
December 22nd, 2014
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Acting at the Speed of Consumers

If brands don't figure out how to respond to consumers at their ever-increasing speed, they will be eventually be left behind.
December 22nd, 2014
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Big Changes to Improve Your Year-Over-Year Performance

These strategies for improving your conversion rate, testing new campaign structures, and improving attribution can help you refine your overall PPC performance.
December 19th, 2014
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63 Percent of Global Digital Ad Spend Will Go to Mobile by 2018

eMarketer predicts that next year, advertisers will spend $64.3 billion on mobile advertising, up 60 percent from 2014. And by 2018, mobile ad spend will reach $159 billion, or 63 percent of global digital ad spend.
December 19th, 2014
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10 Best Social Media Wins of 2014

From ice-cold water to some seriously funny tweets, a lot of brands did social right in 2014. Our experts ranked the year's best of the best in social media.